Namakina Privacy Policy
Last Updated: August 12, 2025
Introduction
Hey! Welcome to Namakina's Privacy Policy.
We know policies aren't exactly page-turners, so we put genuine effort into making this one clear and easy to understand. In the same spirit of guiding your personal transformation, we're here to walk you through the ins and outs of what data we collect, and why and how we use it, and the rights and choices you have. Grab your favorite drink (optional), and let's make sense of it all—no jargon, no fluff.
Who we are
We are Namakina, your concierge for transformation—career, beauty, travel, life itself. We use AI to encourage the part of you that is quietly ready for change. We're not a chatbot; we're the AI that actually gets you there.
How to reach us
Namakina, LLC
4 Market St.
Portsmouth, NH 03801
Email: hello@namakina.com
Phone: (800) 889-7676
Why you should read this
We respect your privacy and want you to understand what we collect, why we collect it, how we use it, and the rights and choices you have. We do our best to provide all of the information you need in language that's easy to understand. We will also point you to the resources you need if you want to learn more.
What this Policy covers (and what it doesn't)
This Privacy Policy explains how Namakina and the companies we work with handle personal information when we act as the "data controller"—meaning we decide why and how the data is processed.
It doesn't cover how our customers use Namakina products or services to process personal data for which they are the data controller. In those situations, we act as a "data processor." The customer decides what personal data to process and how to process it, and we handle it only on their instructions and in line with our contracts and applicable law.
This Policy describes how we use and protect personal data all over the world. If you live or work in a place with specific rules (certain countries, states, or territories), check the regional notices later in this Policy for extra details that apply to you.
Where your data lives
Our Sites are hosted in the United States and follow U.S. federal and New Hampshire state law. If you use the Sites from another country, you're transferring your information to the U.S. and agreeing to that transfer. If using the Sites would be unlawful where you are, please don't use them.
What we collect and how we use it
It goes without saying that to support your transformation journey, we need certain details from you when you set up an account and as you engage deeply with our AI-powered assistant. Using the service also creates data, like when you log in and how you interact with features. We may collect information from third parties as well, such as when you access the service through another platform (e.g., Facebook, Google, or Apple) or when you upload content like a photo.
For the full breakdown, see the table below:
- You provide some data directly, in one or more ways:
- Through interactions with our AI assistant, quizzes, and other activities. This might happen on our website, SMS, or mobile app. Through these interactions, we collect your prompts, messages, and related metadata. We use this to understand your goals (e.g., experiences to seek, habits to change, outcomes you're pursuing), encourage you along your path, and to recommend activities, products, and services (our own and, where appropriate, third-party options.) We also use this data to operate, troubleshoot, and improve the assistant and overall experience.
- Through other interactions with your consent. This could include the upload of an image of your current self, to use AI to help visualize your future ideal self. It might include video to analyze emotional state during interactions. Some of this data might be considered biometric data in some locations, please see our privacy policy for more information about rights that might apply to you.
- We collect some data automatically. Like many sites, we receive technical details such as your IP address, browser and operating system, pages you visited before/after our Sites, and cookie-based insights about how you navigate. Cookies help us understand usage so we can improve content and usability.
- We generate some data as you use our services. This can include usage data like how you interact with the site and applications, what information is shown to you, or how you interacted with ads. It can also include technical data like traffic, devices you use to connect, and others. It can also be data we generate from the data you share with us directly, like summaries of your interactions with the AI assistant.
Data you give us
| Category | Description |
|---|---|
| Account data | When you create an account, you provide basic details needed to set it up, such as your phone number, email address, and date of birth. |
| Content | When you engage in conversations with the LLM via SMS, our mobile app, chatbot, or other site experiences; when you provide quiz responses. |
| Photographs and biometric data | You may choose to participate in certain use of our features, like AI-generated representations of your ideal future self based on a photograph you upload or emotional analysis based on a video chat. This data can be used in similar ways to Content as described above. |
| Purchase data | If you make a purchase, we retain transaction details (what you bought, the date, and the price). The exact information depends on your chosen payment method. When you pay us directly (rather than through iOS or Android), you provide your debit/credit card number or other payment details. |
| Marketing, Survey, and Research Data | We may conduct surveys, focus groups, or market studies (research) and run promotions, events, or contests (marketing). If you choose to participate, you provide information to process your entry and participation, along with your responses and feedback |
| Customer Support Data | When you contact us, you may share information needed to investigate and resolve your request. Others may also send reports or queries that relate to you. |
Data that is Generated or Automatically Collected
| Category | Description |
|---|---|
| Inferred content | Information that is generated by our systems through the analysis of content that you provide. For example, a summary of a long-form conversation with our AI assistant, or the emotional analysis of a video interaction with our service on a topic. |
| Usage Data | Using the service creates information about your activity, including how you use it (e.g., log-in times, features used, actions taken, items shown, referring pages, and ads you engaged with) and how you interact with others (e.g., searching, matching, communicating). We may also receive data about interactions with our ads on third-party sites or apps. |
| Technical Data | We collect details about the device(s) you use to access the service—hardware and software information such as IP address, device ID and type, app settings and characteristics, crash reports, advertising IDs, and identifiers tied to cookies or similar technologies that may uniquely identify a device or browser. For more about cookies, see our Cookie Policy. |
Why and how we use your data
Our main reason for processing your information is to operate the service for you and improve it over time. That means identifying and pursuing your transformational goals, personalizing your experience, and generally helping you get the most from the service. We also use your data to keep you—and all users—safe and secure. We take this responsibility seriously and continually refine our systems and processes to protect you. Finally, we use your data to show you relevant experiences, products, and services. Read on for more detail about the legal bases for collecting and processing information about you.
| Purpose | What it covers (plain English) | Legal basis | Data Categories |
|---|---|---|---|
| Delivery of our services | Website, mobile app, AI interactions and other essential functioning | Contract - fulfilling a contract we have with you via Terms of Service Consent - processing with consent for one or more specific purposes | Account Data, Content, Inferred content, Photographs and Biometric Data, Purchase Data, Customer Support Data |
| AI conversations to understand goals & recommend things | Using your content to tailor suggestions, activities, goods, and services | Consent - processing with consent for one or more specific purposes | Account Data, Content, Inferred content, Photographs and Biometric Data |
| Analytics and improvements | Measuring usage, fixing bugs, improving content | Legitimate interests - processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party | Usage Data, Purchase Data, Marketing, Survey, and Research Data, Customer Support Data |
| Marketing (our own) | Recommendations, offers, event invites | Consent where required; otherwise Legitimate interests | Account Data, Marketing, Survey, and Research Data, Usage Data |
| Third‑party marketing (partners) | If you don't opt out, letting select partners and advertisers contact you | Consent or Legitimate interests depending on channel and local law | Account Data, Inferred content |
| Safety, fraud prevention, and compliance | Detecting abuse, legal requests, enforcing terms | Legal obligation and/or Legitimate interests | Account Data, Purchase Data, Content, Inferred content, Customer Support Data, Usage Data, Technical Data |
| Business transfers | Mergers, acquisitions, reorgs | Legitimate interests | Account Data, Purchase Data, Content, Inferred content, Customer Support Data, Usage Data, Technical Data |
How we share information
Our goal is to operate the service and support you on your journey, so we share your data with partners and other companies ("service providers") that help us to function, meet legal requirements, and other purposes. Read on to learn more.
| Receiving Party | Reason for Sharing | Data Categories |
|---|---|---|
| Service providers | We share data with partners and vendors who help us to deliver our services and improve them over time. They provide us services like hosting, data storage and processing, legal services, customer care, advertising and marketing, security, and payment processing. We prohibit our vendors, suppliers, and contractors from disclosing personal information except as allowed by this policy | Account Data, Content, Inferred Content, Purchase Data, Marketing, Survey, and Research Data, Customer Support Data, Usage Data, Technical Data |
| Experience and Product Partners | We provide recommendations to you for activities, experiences, products, and services to help you along your transformational journey. Some may be at no cost, some are available for a fee. Some may be offerings that are available to anyone on the internet, and others through Experience and Product Partners. You might reach them through a link we provide, or we might pass them the information they need to contact you with an opportunity. In either case, we may receive a commission for the referral. | Account Data, Content, Purchase Data, Marketing, Survey, and Research Data, Usage Data, Technical Data |
| Marketing Partners | Some of the companies we partner with may want to advertise relevant products to you based on your interests. If you do not opt out of sharing, we may share or sell information so trusted Marketing Partners can advertise to or contact you about products or services you might like based on our insights. If you do not opt out of marketing, trusted Marketing Partners may display ads on other sites and services. | Account Data, Content, Inferred Content, Purchase Data, Marketing, Survey, and Research Data, Technical Data |
| Social Media | Our Sites may include links or plugins (like a "Like" or "Share" button). If you click them, your browser connects directly to that social network and may share info like your IP address, browser, screen resolution, and OS. Please check each social network's privacy settings and policies. | Account Data, Content, Usage Data, Technical Data |
| Analytics partners | We (and providers like Google) may use first‑party and third‑party cookies together to understand activity on the Sites and improve what we offer, including Google Analytics for Display Advertising. To opt out, you can install the Google Analytics Opt‑Out Browser Add‑on (https://tools.google.com/dlpage/gaoptout/) and/or manage Google Ads settings (google.com/settings/ads). | Account Data, Usage Data, Technical Data |
| Law Enforcement Authorities | We may disclose information if we believe it's appropriate to: investigate or prevent illegal activity or fraud; protect our rights, property, users, employees, or others; comply with law or valid legal process; enforce our Terms of Use; establish or exercise legal claims; or as otherwise required by law. Where allowed, we'll notify you before making such disclosures. | Account Data, Content, Purchase Data, Marketing, Survey, and Research Data, Customer Support Data, Usage Data, Technical Data |
| In case of merger or acquisition, our affiliates or new owners | We may transfer information to a successor (e.g., in a merger, acquisition, bankruptcy, or asset sale). The transferred information will remain subject to this Privacy Policy (or a new one we notify you about, with a chance to opt out if applicable). | Account Data, Content, Purchase Data, Marketing, Survey, and Research Data, Customer Support Data, Usage Data, Technical Data |
How long we keep your personal data
We take our responsibility to protect your data seriously, so we only collect and keep the personal information we need for the purposes described in this policy, and only when the law allows. How long we keep something depends on why we collected it in the first place and what the applicable laws permit, but basically, we only keep your data as long as we need to.
We follow our internal retention schedule and keep your information only as long as needed to:
- Fulfill the purposes for which we collected it
- Provide and protect our products and services
- Resolve disputes, establish legal defenses, enforce our agreements, and comply with applicable laws
- Conduct audits
- Meet our internal policy requirement
U.S. state privacy notices
As of the last update of this page, 19 U.S. states have comprehensive consumer privacy laws. We honor the rights those laws provide (e.g., access, deletion, correction, portability, and opt‑outs of "sale," targeted ads, and certain profiling—as applicable in your state). We apply the correct state rules based on your residency.
| State | Law name |
|---|---|
| California | California Consumer Privacy Act, as amended by the CPRA |
| Colorado | Colorado Privacy Act |
| Connecticut | Connecticut Data Privacy Act |
| Delaware | Delaware Personal Data Privacy Act |
| Indiana | Indiana Consumer Data Protection Act |
| Iowa | Iowa Consumer Data Protection Act |
| Kentucky | Kentucky Consumer Data Protection Act |
| Maryland | Maryland Online Data Privacy Act |
| Minnesota | Minnesota Consumer Data Privacy Act |
| Montana | Montana Consumer Data Privacy Act |
| Nebraska | Nebraska Data Privacy Act |
| New Hampshire | Senate Bill 255 (New Hampshire consumer data privacy law) |
| New Jersey | Senate Bill 332 (New Jersey consumer privacy law) |
| Oregon | Oregon Consumer Privacy Act |
| Rhode Island | Rhode Island Data Transparency and Privacy Protection Act |
| Tennessee | Tennessee Information Protection Act |
| Texas | Texas Data Privacy and Security Act |
| Utah | Utah Consumer Privacy Act |
| Virginia | Virginia Consumer Data Protection Act |
If you're under 18. If you have a registered account with us and you're under 18, you can ask us to remove personal information you posted publicly on the Sites. Contact us using the details below and include your account email and a statement that you're a California resident.
"Shine the Light" law. California residents may request, once per year and free of charge, information about any personal information we shared with third parties for their direct marketing in the prior calendar year (including categories of info and the third parties' names/addresses). Send a written request to the address below.
To exercise your rights, email hello@namakina.com. We aim to respond within 30 days.
International transfers of personal data
If we ever move your personal data outside the EEA, UK, or Switzerland, we do so on the basis of the European Commission's adequacy decision for the EU-U.S. Data Privacy Framework (DPF), which we conform to. In practice, that means we only transfer your data to U.S. organizations that are DPF-certified, which the Commission has determined offers an adequate level of protection.
If you'd like more detail about these transfers, you can request it at any time by using the options in "Your EU regional privacy rights", below.
Your EU regional privacy rights
Local laws may give you rights such as:
- Access to your information (and a copy of it)
- Correction of your information
- Deletion of your information
- Restricting how we process your information
- Objecting to certain processing
- Data portability (in some cases)
- Withdrawing consent at any time (this won't affect processing that happened before withdrawal)
To exercise your rights, email hello@namakina.com. We aim to respond within 30 days. If you're unhappy with our response, you can contact your local data protection authority.
- UK: https://ico.org.uk/global/contact-us/contact-us-public/
- EU: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm
- Switzerland: https://www.edoeb.admin.ch/edoeb/en/home.html
Children's privacy (COPPA)
Per our Terms of Service, we don't knowingly collect or keep personal information from children under 18. Anyone who provides information through the Sites confirms they're 18 or older. If we learn we collected information from an individual under 18, we'll delete it.
Parents/guardians of an individual under 18 who used the Sites: please contact us at hello@namakina.com to close the account and delete the child's information.
Do Not Track
Some browsers and mobile OSs send Do‑Not‑Track (DNT) signals. There's no common standard for interpreting DNT, so our Sites don't respond to DNT signals at this time.
Governing law
This Privacy Policy is governed by the laws of the State of New Hampshire, as well as applicable U.S. federal law. Please also see any damage limitations in our Terms of Use or other agreements.
Non-discrimination
You may not be discriminated against because you exercise any of your rights under the US State Privacy Laws.
Changes to this policy
We may update this policy from time to time. When we do, we'll post the new version here and show the new version date at the top. Unless we say otherwise, the current version applies to all information we have about you and your account. We may also notify you about material changes by email or other means, so please keep your contact details current.
Contact us
Questions about this policy or your privacy?
Namakina, LLC
4 Market St.
Portsmouth, NH 03801
Email: hello@namakina.com
Phone: (800) 889-7676