BEFOREThe deterministic funnel
DETERMINISTIC FUNNEL
$134B LEGACY STACK
Segment blasts. Everyone gets the same.
95%
of customers and traffic are lostThey paused or went quiet, and the funnel read each as a no.
People pause for a hundred reasons: timing, price, confusion, hesitation. The segment cannot tell them apart: every name gets the same message at the same moment.
$134B · ONLY +2-3 PTSFUNNEL ROITOPS OUT
1.2-3×
AFTERThe probabilistic flywheel
PROBABILISTIC FLYWHEEL
NAMAKINA · WARMTHSCORE
Individual threads. Each journey is personal.
Each person
is moved forwardIntent surfaced from people who would otherwise have gone quiet.
+32% REVENUE LIFT
FLYWHEEL ROILIVE
1.2×
